Parfina ("we," "our," or "us") respects your privacy and the privacy of the callers who reach your business through our Service. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have, when you use Parfina's AI Receptionist 24/7 Live Answering service (the "Service").
1. Information We Collect
Information you provide
- Account information: your name, email, phone number, business name, and business details you give us to set up your AI Receptionist.
- Service configuration: the greeting, script details, and business information used to train your AI Receptionist.
- Payment information: billing details, handled securely by our third-party payment processor — we don't store full card numbers ourselves.
- Support communications: anything you send us when you contact support.
Information collected automatically
- Call data: phone numbers, call duration, call recordings, transcripts, and call outcomes for calls answered by your AI Receptionist.
- Usage data: how the Service is used and performs.
- Device and log data: IP address and basic technical information when you or your callers interact with the Service.
Information from third parties
We may receive call-routing data from telephony providers and processing results from the AI service providers that power the Service.
2. How We Use Your Information
- To provide and operate the Service, including answering calls, qualifying leads, and sending you call summaries;
- To configure and personalize your AI Receptionist;
- To process billing and manage your account;
- To respond to support requests;
- To detect and prevent fraud or abuse;
- To comply with legal obligations.
3. Call Recording & AI Processing
Calls handled by your AI Receptionist may be recorded and transcribed. Callers hear a spoken notice at the start of the call that it may be recorded. We use recordings and transcripts to deliver the Service — generating your lead summaries and quality-checking your AI Receptionist's responses.
We do not use your call recordings or transcripts to train AI models for use outside your own account or on behalf of other customers. Recordings and transcripts are used only to operate and improve the Service you receive.
4. How We Share Information
We do not sell your information or your callers' information. We share information only with:
- Service providers who help us operate the Service — telephony providers, AI/ML processing providers, cloud hosting, payment processing, and email/text delivery;
- Legal authorities, when required by law, court order, subpoena, or government investigation, or to protect our rights, property, or safety;
- A successor business, if Parfina is involved in a merger, acquisition, or sale of assets — your information would transfer as part of that transaction, subject to this policy.
5. Data Retention
Call recordings and transcripts are retained for up to 12 months to support the Service, after which they're deleted or anonymized, unless you ask us to delete them sooner or we're required by law to keep them longer. Account information is retained while your account is active, and for a reasonable period afterward for recordkeeping and legal purposes.
6. Data Security
We use encryption for data in transit and at rest, access controls, and other reasonable safeguards to protect your information. That said, no method of transmission or storage is 100% secure, and we can't guarantee absolute security.
7. Your Rights and Choices
Parfina doesn't have a self-serve account dashboard — instead, contact us directly at contact@parfina.co to:
- Access or request a copy of your personal information;
- Correct or update your account or business information;
- Request deletion of your account and associated data;
- Opt out of marketing communications (you can also use the unsubscribe link in any marketing email).
8. Third-Party Links
The Service may reference or link to third-party websites or tools. We aren't responsible for the privacy practices of those third parties, and we encourage you to review their policies separately.
9. Children's Privacy
The Service is intended for business use and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we've collected information from a child under 13, contact us and we'll delete it.
10. California Privacy Rights
If you're a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we've collected, to request its deletion, and to opt out of its sale (we do not sell personal information). Contact us at contact@parfina.co to exercise these rights.
11. Changes to This Policy
We may update this Privacy Policy from time to time. If we make a material change, we'll notify you by email before it takes effect. The "Effective" date at the top of this page reflects the most recent update.
12. Governing Law
This Privacy Policy is governed by the laws of the State of North Carolina, without regard to its conflict-of-law principles.
13. Contact Us
Questions about this Privacy Policy or our data practices? Reach us at:
Parfina
1275 Blowing Rock Rd. #1018
Boone, NC 28607
contact@parfina.co · (828) 278-8266